100% Pass Quiz EEB-101 Testking Learning Materials - Essentials for Marketing Cloud Email Marketers Unparalleled New Exam Guide

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Salesforce EEB-101 Exam covers various topics related to email marketing, including email design, subscriber management, automation, and analytics. In EEB-101 exam, you will be tested on your ability to create and manage email campaigns, segment subscribers, personalize emails, and analyze campaign performance. You will also be required to demonstrate your proficiency in using the Marketing Cloud platform features, such as Journey Builder, Content Builder, and Email Studio.

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Salesforce EEB-101: Essentials for Marketing Cloud Email Marketers Exam is one of the most popular and sought-after email marketing certification exams. It is designed for email marketers who use Salesforce Marketing Cloud to create and execute email campaigns. Essentials for Marketing Cloud Email Marketers certification exam helps marketers validate their skills and knowledge in using the Salesforce Marketing Cloud platform.

Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions (Q39-Q44):

NEW QUESTION # 39
A marketer wants to quickly view the link performance for a specific email, including Total Clicks and Unique Clicks.
Which area of the application should provide this data?

A. Email Overlay View
B. Send Performance Tab
C. Tracking Conversions Tab

Answer: A

Explanation:
Email Overlay View is the area of the application that should provide the data on link performance for a specific email, including Total Clicks and Unique Clicks. Email Overlay View shows a visual representation of your email with metrics for each link, such as how many times it was clicked, by whom, and when. You can access Email Overlay View from the Tracking tab by selecting an email send and clicking on View Email Overlay. Send Performance Tab shows metrics for an email send, such as Sent, Delivered, Opens, Clicks, etc., but not for each link. Tracking Conversions Tab shows metrics for conversions that occurred as a result of an email send, such as purchases, sign-ups, downloads, etc., but not for each link.

NEW QUESTION # 40
Northern Trail Outfitters wants to report on subscribers who did not receive emails that were included in the sending audience.
Which tool should provide a list of subscribers who didn't receive the expected emails?

A. _sent Dataview
B. Not Sent Tracking Extract
C. 'Subscribers Not Sent To* report

Answer: B

Explanation:
Not Sent Tracking Extract is the tool that should provide a list of subscribers who didn't receive the expected emails. Not Sent Tracking Extract is a type of tracking extract that allows you to export data about subscribers who were excluded from an email send due to various reasons, such as suppression lists, publication lists, frequency capping, etc. You can use this tool to identify why some subscribers didn't receive your emails and take corrective actions if needed. _sent Data View is a system data view that allows you to query data about subscribers who were sent an email within the last six months. 'Subscribers Not Sent To' report is not a valid report in Marketing Cloud.

NEW QUESTION # 41
The marketing team wants to target subscribers with a 'think you' offer for all subscribers who have opened an email in the past year.
Which tool should they use to identify the subscribers to send to?

A. _Open data view
B. Tracking Data Extract
C. Total Opens measure

Answer: A

Explanation:
To identify the subscribers who have opened an email in the past year, you should use the _Open data view.
This is a system data view that stores information about email open events for all subscribers in your account. You can query this data view using SQL to filter by date and email name or ID

NEW QUESTION # 42
Northern Trail Outfitters (NTO) has subscribers opt-in to its marketing program via email or SMS.
What should NTO configure for its welcome series in Journey Builder to honor the opt-in communication method?

A. Create one Entry Source for each messaging channel.
B. Ensure preferred channel is available in subscriber data.
C. Send both email and SMS to ensure subscribers get NTO's messages.

Answer: B

Explanation:
Ensuring preferred channel is available in subscriber data is the correct answer. This option allows you to use dynamic content or decision splits in Journey Builder to honor the opt-in communication method of your subscribers. For example, you can use an attribute or a data extension field that indicates whether a subscriber opted-in via email or SMS, and then use that information to send them a welcome message through their preferred channel. Sending both email and SMS to ensure subscribers get NTO's messages is not a good option, as it may annoy or spam your subscribers who only opted-in for one channel. Creating one entry source for each messaging channel is not necessary, as you can use one entry source that supports both channels, such as API event or CloudPages form submit. You can learn more about this in the [Journey Builder Basics] module on Trailhead.

NEW QUESTION # 43
Northern Trail Outfitter (NTO) is warning up a new IP address primarily for a new product line. Initially, NTO wants to move some of its lower-volume transactional sends onto this new IP.
Where should NTO update the IP configured for these sends?

A. From Address Management
B. Sender Profile
C. Delivery Profile

Answer: C

Explanation:
The Delivery Profile is where the IP address for sending emails is configured. NTO should update the Delivery Profile for the transactional sends to use the new IP address

NEW QUESTION # 44
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